Dieci Pizza - Vevey production and sales centre

Since our first collaboration for the opening of Dieci in Pully in 2017, quite a lot has changed. Over the past nine years, the brand has firmly established itself across French-speaking Switzerland as a leading home delivery service, built around a distinctive concept rooted in a true sense of ‘Italianità pura’.

As a nod to the passing of time, this ninth branch in Vevey once again finds its home in a garage that also serves as a petrol station. It’s a reminder that the American-style diner –reimagined here in a Swiss-German black-and-white style – still holds a distinct allure.

While spaces like this undoubtedly have their own character, they also demand extensive work. The exterior walls had to be completely redone, the ground decontaminated… the site had to be stripped back entirely, leaving little more than the structural frame, before undergoing a full energy refit. To put it in culinary parlance, you could say we cleared the table before even thinking about the main course. We took real pride in making sure the result was absolutely immaculate – you could practically eat your dinner off the floor.

An electric pizza kitchen

Guests are welcomed by a minimalist takeaway area at the entrance, with a wood-and-marble counter leading into a space devoted to cooking, delivery and order preparation. The real value of the project, however, lies behind the scenes: a fully optimised layout of storage and workstations designed for efficient production, supported by robust technical facilities – from cold rooms to electric pizza ovens, from dough mixers (Dieci makes its own dough on site) to charging stations for the delivery fleet, which also benefits from indoor parking. To meet these requirements, part of the building’s technical area was repurposed, creating space for staff facilities such as changing rooms, showers and toilets. Additional upgrades in the surrounding area were also needed to handle increased electrical capacity.

And you know what? On top of all that, the pizza’s good. Really good, even. It just goes to show, you can go electric and still stay true to your roots.